Social media marketing is highly effective in B2B and B2C markets. It’s a key component in making your brand relational and giving it a personality in the market. Social networks have changed how people shop and interact with brands. How do you make your brand “relatable” and manage social interactions when you’re busy running a business? We can help you engage in conversations and build both relationships and credibility.

A solid social media strategy will guide content creation/curation and social engagement to help you see greater ROI from your social efforts.

Social Media Revolution: Is social media a fad?

Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics.

Social networks offer organizations a variety of ways to leverage their users to communicate your message. Delivering tools that allow information to spread through social networks in novel, thoughtful ways is one of the best uses of the Internet today.

These days, social media strategies often include integration with major social networking portals, and for good reasons. There are over 140 million users on Facebook today, and the number keeps growing. Organizations can use tools for publishing information about their activities into social network portals as a means of leveraging that user base, and do so in a highly personal way that becomes part of the user profiles within those networks.

Part of how we assist our clients with their social network strategy is by helping to define what they want to accomplish. Social networks offer the opportunity to distrbute information, drive traffic, humanize your organization, create a dialogue with specific demographic groups, and deploy creative applications that allow users to participate directly in your organizational mission. Various platforms have different capabilities, and we help organizations understand what they are and why they would want to use them. While we can easily build a Facebook Application or a MySpace page, the real challenge is to understand why you would want to and how it will benefit your organization.

Trellon delivers sophisticated solutions that integrate directly with social networks. Our services range from simple content publication strategies which can be implemented without a large investment of resources, to more advanced application development that involves collaboration tools, games and other systems for in-network interaction. We can also build original social networks using . Typically, we focus on ways of consolidating the tools used to publish information to your web site with those used to publish to social networking portals. As a service, we also offer strategy assessment, to ensure you are making the highest and best use of the tools available within various platforms and not recreating systems which already exist.