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Content Strategy

3 GOALS FOR ANY WEBSITE:

1. attract new customers
2. promote services
3. educate customers about ______

be very specific about your goals, although they can and should change in the process.

INTERVIEWS AND QUESTIONNAIRES

Build rapport: what do you have in common, who they are, what is important to them.

1. What are your top goals for the site?
2. What are the most common complaints you get about the current website or content you have
online?
3. What are the three most common questions your customers / constituents / stakeholders ask
you (online or off)?
4. What has gotten you the best response? What content on your site has attracted the most
compliments / appreciation / results?
5. What do you think you are currently best known for?
6. Are there awards, publications, or appearances we can include on the site to help build your
credibility?
7. Do you have any content that’s not already on the site that you think should be there?
8. Is there content you know you’d like added to the site that hasn’t been created yet?
9. Are there current clients / constituents / stakeholders we can ask for testimonials?
10. What do you know about the people who will visit your Web site?
11. What do you want users to do on your website or as a result of visiting your site?
12. If we were successful beyond your wildest dreams, what would that look like?
13. What plans do you have over the next 6 months to 2 years that we should know about as we
develop the content strategy?
14. Is there anything I’ve missed that you want to add?
15. Who should I interview next?

 

IDENTIFY THE TARGET AUDIENCE (you cant target everyone)

Demographics: gender, race, age, mobility, economic status, employment status, location.
Culture/education: language, education, vocabulary, reading level, format content.
Computer experience: how savvy, computer equipment, bandwidth,

What makes my visitors different from anyone else? Have a specific person in mind.

 

 

A website owner should always be trying to improve the speed of their website as much as possible. When you analyze your page using any page speed analyzer such as Page Speed, YSlow or Pingdom, you are very likely to see suggestions to remove query strings from static resources, such as Stylesheets and JavaScript files. This is a problem as many proxies will not cache the resources if it has a query string in the URL. A tip on the Google best practice pages is to remove all query strings from your static resources to enable proxy caching of the file. So in this article I will show you how you can easily remove version query string from static scripts and stylesheets.Most of the stylesheets and JavaScript files added by WordPress plugins and themes usually have version query string (?ver=) in their URL. And we want to remove version query string from these static resources to make our pages and static resource to cache so that the pages can load faster. There are a couple of plugins in WordPress respiratory that does this job but this is an easy enough task to use plugin.Just paste this following WordPress snippet in your theme’s functions.php file to remove version query string from static scripts and stylesheets resources. Once you are done adding this snippet in your theme, head back to analyze your page again and notice the difference.

 

// remove version query string from scripts and stylesheetsfunction wcs_remove_script_styles_version( $src ){ return remove_query_arg( ‘ver’, $src );}add_filter( ‘script_loader_src’, ‘wcs_remove_script_styles_version’ );add_filter( ‘style_loader_src’, ‘wcs_remove_script_styles_version’ );

Source: Remove Version Query String From Static JS And CSS Files – WordPress Code Snippets

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