logoDescribe what you want ?

What is your business name?

 

In a sentence or two, describe what your business does

 

Select your business industrySelect the types of logos you likePlease choose up to 3 different options you might like explored.

  • E.g., VISA, Coca Cola
    Word mark
    Your company name in a stylised type/font becomes the logo.
  • E.g., Apple, Jaguar
    Pictoral mark
    An image or shape that is easily recognizable is used to represent your business.
  • E.g., Nike, Mitsubishi
    Abstract mark
    An abstract shape or symbol is used to convey the values of your business.
  • E.g., McDonalds, cK
    Letter form
    Letters/initials from your business name are used to create a logo.
  • E.g., Harley Davidson, Starbucks
    Emblem
    Business name enveloped by a pictorial element or shape.
  • E.g., KFC, Johnnie Walker
    Character
    A character or mascot to represent your business.
  • E.g., YouTube, Skype
    Web 2.0
    Representing trends from the internet including gradients, rounded corner etc.

What values should your logo communicate?

  • Feminine –  Masculine
  • Young –  Mature
  • Luxury –  Economical
  • Modern –  Classic
  • Playful –  Serious
  • Loud – Quiet
  • Simple – Complex
  • Subtle – Obvious

Do you have any specific colors in mind? Colors

Common associations in Western culture

Red:
Passion, Anger, Vigor, Love, Danger
Yellow:
Knowledge, Energy, Joy, Intellect, Youth
Green:
Fertility, Wealth, Healing, Success, Growth
White:
Purity, Healing, Perfection, Clean, Virtue
Blue:
Knowledge, Trust, Tranquility, Calm, Peace, Cool
Black:
Fear, Secrecy, Formal, Luxury
Purple:
Royalty, Wisdom, Spirituality, Imagination
Orange:
Creativity, Invigoration, Unique, Stimulation
Gray:
Balance, Sophistication, Neutrality, Uncommitted

 

Where will your logo be used?

  • Print (Business cards, letterheads, brochures etc)
  • Online (Website, online advertising, banner ads etc)
  • Merchandise (Mugs, T-shirts etc)
  • Signs (Including shops, billboards etc)
  • Television/screen

 

Do you have any images, sketches or documents that might be helpful?

E.g.Your current logo, photos, illustrations, content, layout ideas etc.

Anything else you’d like to communicate?

E.g.Demographics of your target audience: age, gender, location, education etc.

Information about your target audience: interests, lifestyle, behaviour, values etc.

Tip:If you have a slogan you would like incorporated then let our designers know here as well.

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